Best strategies for buying tech this Black Friday

Yahoo Finance tech reporter Allie Garfinkle details the best strategies for buying new tech during this year’s Black Friday deals, especially when not to buy or impulse shop.

Video Transcript

SEANA SMITH: Black Friday just a few days away, and our tech reporter Allie Garfinkle has a few tips for shoppers before they jump into line to buy that latest TV laptop or tablet. So Allie, give us the lowdown. What do we need to know?

ALLIE GARFINKLE: So, Seana, I’m going to just come out and say it right off the top. I am a very nervous Black Friday shopper. When I imagine Black Friday, what I imagine is that stampede in “The Lion King.” So I wanted to distill it down to three very simple things. I’ve been thinking about getting a TV. So I asked a couple of experts about what that would entail.

And the first thing they said was, do not just buy the cheapest TV. You have TVs for about seven years, give or take, for the most part. So it’s the sort of thing that you’ll be looking at it forever, and you’ll be sad if you buy the cheapest one. And I think this goes for a bunch of big ticket items. As excited as you may be, don’t just buy the cheapest one, especially if it’s something that you’re going to have for a long time.

The second is, don’t just wing it. You will get distracted. Especially if you’re going to a store or if you’re online for more than five minutes, you will get excited and start to be like, well, but I could get this. Don’t do that. Plan ahead and make sure you check for limited quantities. This was a life hack I was not aware of, but it was a great one.

And the last thing is, if you’re unsure, don’t jump at that big ticket deal. It feels like there’s a lot of pressure on Black Friday to really just buy something because everybody’s doing it. But if you’re not sure there’s going to be other opportunities, for instance, in my case, for TVs, the Super Bowl is another time you could buy a TV. So those are my big Black Friday tips. I’ll let you guys know how it goes.

SEANA SMITH: All right, Allie, you got to let us know if you’re able to refrain from buying any of those big ticket items. Allie Garfinkle, thanks so much. Rachelle, what did you make of the tips? Are you going to listen?

RACHELLE AKUFFO: I mean, those are some good tips because I have been eyeing a TV and it’s tough. You have to find that sweet spot between you want it to be a brand that you know will be good, that there’s a good warranty and return policy, but you want to get as much bang for your buck. But it’s that fear of missing out that really makes people do this. If you think you’ll never get a good deal again, then you’ll sort of impulse buy. So that’s another one, the impulse buying. You’ve got to calm down and just get what you actually need. What about you, Dave?

DAVE BRIGGS: I, like Allie, have that “Lion King” analogy in my head, where Simba gets almost crushed and Mufasa dies. Yeah, I’m staying home. I’m shopping online. No chance I’m going out.

SEANA SMITH: I think I actually bought a TV last Black Friday, but we can discuss that another time.


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